PHAME Expo: The Overview (in pictures)

So… from the top:

It was 90 degrees in Pasadena (at least that’s what my car said) by 8am. I saw some guests arriving in sky high heels with about 200 pounds of makeup on… whew, not the kid. I was stripped down with minimal makeup and flats. For me, comfort is beautiful. LOL

I want to say that about 1-2,000 people showed up overall. It was a small opening, but considering this is the first show, that’s not too shabby. I’m sure the crowd will grow as the expo grows.

Hakuhodo! You know I stopped by to say hi. I love them. So sweet, and knowledgeable and accommodating. No big purchase for me this time. I kept the budget pretty small. This was more of an ‘exploratory’ mission.

The folks at Anastasia did brow makeovers. Considering the fact that a brow appointment at Anastasia is NOT cheap, I thought it was pretty cool of them to offer the service to guests.

Naimies took up about a ‘quarter’ of the convention center floor! At least that’s what it seemed like. They had pretty much every brand there that they carry in the store… from Laura Mercier to Bobbi Brown, and they offered the pro-discount to guests which was awesome.

Ahhh, the ratchedness of Sugarpill. When guests got in at 8:30, these folks were so not ready, that words really defy description of the level of just… OMG. They decided to form a line, long after a crowd had already gathered every which and any way. The table was not set up, the underpinnings (which were heavy and could potentially cause injury) kept falling and smacking people in the legs, the register wasn’t set up… and they had no change. So to pay for your purchase (which took anywhere from 20-40 minutes… keep in mind that this is first thing in the morning, before the real crowd showed up), you either had to use a credit card or give them exact change. EXACT.CHANGE. You should have seen the guests trading bills, and getting change for what they needed. So trifling. The guests were INCREDIBLY PROFESSIONAL AND PATIENT, despite the shenanigans at this table. Everyone was calm (including the woman who announced that she’d been LOOKING AT HER PURCHASE ON THE TABLE and waiting for half an hour while she was passed over again and again for someone who came after her… so could they please ring her up?). I ended up overpaying for my purchase because I didn’t have exact change and was waaaaaaaaaaaaaaay past the point of caring after standing there for 40 minutes. I even partnered with a woman beside me (Hey Cindy!) so that we could get our purchases rang up and get the heck away from that table. No one seemed to know what they were doing… one of the girls working the table was so embarrassed that she didn’t make eye contact with anyone. I felt really bad for her. I have no idea why they couldn’t get it together, but it was a wreck. And Sugarpill is no stranger to these kinds of shows. They do IMATS and The Makeup Show. I have no idea what happened this time, but I hope it doesn’t happen again. Because that was horrid… seriously.

OCC was in much better shape, which was funny… considering the fact that they had a larger setup, but the same amount of people working the table at that time in the morning. I was done with my purchase with them in SECONDS. Easy in… easy out.

There was plenty of ‘performance makeup’ going on at the show. MAC had the biggest display, but others whipped out paints and pigments and brushes and got to work as well. Some guests simply showed up fully done:

Kim Greene and Melissa Street of Green Street Beauty were there. They had Kim’s bags on display, as well as advertisement for web mentoring services. They were also speakers at the expo.

There was plenty of instruction going on everywhere. You simply had to pick a seat and have one. There were lessons on everything from basic makeup application, to corrective makeup, to mentoring on getting started (or getting further along) in the makeup industry.

All in all it was a good time. I’ll definitely be back next year.

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