Okay, so I’m on the internet and all these fools are declaring BEST MASCARA I EVER USED and I’m trying to find out WHO got paid… because really? Here’s the thing, this mascara is not bad. And it’s actually better than Charlotte’s first effort, which… lets face it… was kind of Shu Uemura Basic. Because Miss Tilbury is such an earnest salesperson, it’s no surprise that the first mascara gained traction quickly. I’m sure this one will too.
But best mascara I ever used?
First, I’m kinda mad that the tube is plastic. Charlotte gets you all jazzed to be damned with the fantastic compact that holds the Bronze & Glow and even the heavy frosted glass bottle for the Magic Foundation… and then this. Raggedy. And there’s really no excuse because Armani has those original gunmetal tubes even Too Faced has that epic pink metal mascara tube… so this was disappointing. You want to call a mascara LEGENDARY… first I’m gonna need some legendary packaging. Not this plastic mess with the lashes drawn on it. Girl bye.
Charlotte claims the mascara doesn’t clump. This is not true. I’ve been using it for a week, and there has been ONE OCCASION where it did not clump at my lashline. That’s the thing. There are no clumps for me at the end of the lashes, but I’ve had the worst time with it at the base. To compensate, I’ve been applying it just beyond instead of right at the roots, and that seems to work better for me.
Formula wise, this is a good mascara. But it’s not the best. The formula is ‘wet’ so you have to be careful about holding still for a couple of seconds while it dries. Incidentally, Tilbury’s original mascara formula was drier and layered better. This one claims two coats, and it’s best to stick with that because any more and your lashes are gonna look a mess. This was illustrated on Charlotte’s OWN video, when she did the doll lashes. Observe about 2:41 in:
She did that herself, and kept it in the video, so I need everyone to shut up about how this doesn’t clump because I sure see some lashes all kinds of stuck together. I was sitting there scratching my head and pointing like but… but…
And because she’s such an epic salesperson, there’s always some ‘special’ ‘secret’ ‘magic’ blend to all of this (even if there isn’t. Beautypedia gave the Magic Cream two stars for exaggerating claims and what not). Obviously this is an effective marketing strategy because damn if I don’t hear people waxing on about the same every time they use something of hers. Please understand that I am a MASSIVE fan of this brand, but I’m not gonna sit up here and pretend that everything is everything because… well… it’s not.
This is a decent mascara. If you’re into Volume de Chanel (worse), Too Faced (better) or Armani (much better) you’re going to be just fine with this mascara. The price point and performance are absolutely on par with market offerings. If you love Charlotte and just want to have something of hers, I’m not going to discourage you from picking this up… if you can handle that cheap lil’ tube. But it’s not Legendary (I’m mad she went there) because for all the technology we have access to in makeup and skin care, this should have been better.